Which industry trend emphasizes horizontal differentiation among elites?

Which industry trend emphasizes horizontal differentiation among elites?

• A. Trickle-Down Effect
• B. Trickle-Round Trend
• C. Vertical Branding
• D. Globalization Principle

Answer: (B)

The trend that emphasizes horizontal differentiation among elites is known as the Trickle-Round Trend. This concept suggests that elite consumers are increasingly looking for unique and niche luxury goods that offer a distinct identity rather than simply following the traditional hierarchy of status and prestige associated with luxury brands. The Trickle-Round Trend recognizes that luxury is no longer solely defined by the exclusivity of high-end brands; instead, it shifts the focus to the personal tastes and preferences of the consumer. This leads to a market where there is a variety of luxury offerings that appeal to different segments, allowing individuals to express their identities and values through their purchasing choices. It emphasizes the importance of personalization and individualism in luxury consumption, where the elite engage in a more peer-oriented approach, sharing and influencing each other in their luxury purchases. In contrast, other concepts like the Trickle-Down Effect focus on how luxury trends originally set by the wealthy may eventually filter down to lower economic classes. Vertical Branding refers to a strategy where brands manage and control all aspects of design, production, and marketing within a single brand strategy, leaving little room for horizontal differentiation. The Globalization Principle deals with the international expansion and market integration of luxury brands but does not specifically address the nuances of differentiation among elites

The trend that emphasizes horizontal differentiation among elites is known as the Trickle-Round Trend. This concept suggests that elite consumers are increasingly looking for unique and niche luxury goods that offer a distinct identity rather than simply following the traditional hierarchy of status and prestige associated with luxury brands.

The Trickle-Round Trend recognizes that luxury is no longer solely defined by the exclusivity of high-end brands; instead, it shifts the focus to the personal tastes and preferences of the consumer. This leads to a market where there is a variety of luxury offerings that appeal to different segments, allowing individuals to express their identities and values through their purchasing choices. It emphasizes the importance of personalization and individualism in luxury consumption, where the elite engage in a more peer-oriented approach, sharing and influencing each other in their luxury purchases.

In contrast, other concepts like the Trickle-Down Effect focus on how luxury trends originally set by the wealthy may eventually filter down to lower economic classes. Vertical Branding refers to a strategy where brands manage and control all aspects of design, production, and marketing within a single brand strategy, leaving little room for horizontal differentiation. The Globalization Principle deals with the international expansion and market integration of luxury brands but does not specifically address the nuances of differentiation among elites